MISSION

AT FIRST ECHELON WE SEE THE POTENTIAL FOR CYCLING.

First Echelon cycling concepts & engagement specializes in the development and implementation of concepts for marketing new businesses and communication for companies, organizers and athletes who are active players in the world of cycling.

At First Echelon we see the bicycle’s potential and we believe that different cyclists, from the simple commuter to the seasoned pro, have a similar view on the world that surrounds them.

Operating from the country that is ruled by wind and bicycles, First Echelon aspires to be a guide for all those who see opportunity in the bicycle’s popularity and appeal, both as a beautiful sport and a sustainable form of mobility.

VISION

WE BELIEVE THE WORLD LOOKS DIFFERENT TO CYCLISTS.

Cycling offers unlimited possibilities. The sport features a treasure trove of stories and innovative opportunities. It is also extremely easy to access for fans, youths and (new) media. As well as the sport of cycling, there are ever more people taking up cycling as a pastime to increase their health, and as a (cheap and fast) means of transportation and for leisure.

All of these cyclists view the world from their saddles in a similar way – while enjoying freedom and adventure. Meanwhile new regions, politicians and trendy, athletic people are embracing the bicycle worldwide. In the bicycle’s universe the Netherlands remains a paradise, the ultimate test field and guide. Cycling is part of the Dutch DNA thanks to hard work and big investments. After the era of the automobile, and a number of tough years for the sport, the time for the bicycle and cyclist has come. It is from this optimistic point of view that First Echelon regards the two-wheeled machine.

The bicycle is: durable, healthy, relatively cheap, for everyone, practical, politically correct, hip, prestigious, freedom, pleasure, physical exercise, art, relaxing, everywhere, fast, cour